January 6, 2009
Writing good content for web is consider to be the most effective way to promote your online business and to get relevant web traffic to your website. This is the way your list of keywords will be put to used. So knowing how to plan ahead and write good web content is crucial to your success.
What defines good web content?
There is no magic formula in finding what is good and what is wrong but there are some rules that define somehow what is consider to be good content. A good technique ensures that all that useful information you provide in your web content it’s gonna be read.
A good web title can make the difference
having a good title for your web content is essential. The title should promise something because usually people search on the Internet what they think that is the solution to their problem.
Plan Ahead
Planning the content before writing it gives you the chance to logical organize the flow of the article and to have in the end a much more coherent web content.
Another rule of thumb that you should take into consideration is that each article you write it should contain only one major idea that is broken down into smaller pieces that form the core of your web article.
Just by following these simple rules you can produce quality web content for your website in no time.
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Posted by suelachapelle
January 6, 2009
If you have am online business you have to promote it someway. The most simple and, efficient way is to use a business blog. The thing that you should be aware that a business blog is very different than a personal blog even thou a personal blog can be also used to promote a business or to sell something. The business blog comes with a great responsibility to your clients, to your employees, to your share holders, to your business and to you.
When you promote your business by using a business blog you have to provide your readers(that are clients or maybe potential clients) with a constant flow of articles that offers them good and quality informations on your market segment .
Here are several types of articles that you could write on your business blog.
• product and/or service showcase
• upcoming products and/or services
• news on your market
• customer success stories
• how to articles, tips, what to look out for when buying
Business blogs are a simple and effective way to promote your business if used properly. Not only that you can web market efficiently about your products and services but also you receive great feedback from your readers/clients/potential clients.
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Posted by suelachapelle
January 5, 2009
LaChapelle Design would like to share its newest client site to go live . . .
Asheville Loft Downtown showcases a long-term rental loft in Asheville, NC.
This one-of-a-kind contemporary, 1400 sq.ft. loft condominium has to be seen. The loft has been featured in Electronic House magazine for its custom-designed audio and video system.
Each room has outstanding features creating a sophisticated yet comfortable environment.
The site is created using WordPress for easy content management.
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Posted by suelachapelle
January 5, 2009
Many advertising executives, have made the argument that even with all the exciting, sophisticated measurement capabilities available online, there are still some significant limitations for advertisers with respect to calculating a hard ROI on every impression. Brand marketing fundamentals remain critical to overall marketing success, even online.
One of the strongest examples of “valuable does not necessarily mean directly measureable” can be found in a piece of research recently published by the Atlas Institute. The study concludes that about 60% of all paid search clicks are on branded terms. That number is simply astounding.
As we improve online brand measurement capabilities, we will learn more and more about exactly how much that difference will be worth at the cash register, but we certainly shouldn’t ignore the obvious value here in the meantime.
The other just as important and also equally inescapable conclusion is that marketers who only spend on search are losing potential sales to those marketers who use the full funnel.
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Posted by suelachapelle
January 5, 2009
A blog is the most common social tool by which we try to connect with others or interact with our customers or market our products and/or services. Blogs can be personal or meant to represent our business in front of our clients. In this article we will concentrate on business blogs and what type of articles you should not write under any circumstances on your business blog.
1. Don’t write articles that talk bad things about your competition or a similar product from your competition
2. Don’t write articles that start with “sorry for not posting lately” or “this is my first time when doing this so be gentle with me”
3. Don’t write articles in which you are saying “my opinion on this is…” or “what I think of …” or “I think that…”
4. Don’t write articles that depicts small talk - “what I did this morning and what I had for breakfast” kinda thing -
5. Don’t write articles that are not related to your market niche
A business blog should represent a company, its products and services and help the marketing process. It should not be about personal things and personal opinions. It has to be all about the company and what they are trying to sell.
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Posted by suelachapelle
January 5, 2009
The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it’s clear that small online retailers will face an uphill battle over the next several months.
The good news is, e- commerce may be the one bright light in an increasingly dismal world of retail, and there are steps retailers can take to improve profits online.
People want to buy from the companies they know and trust. Strong, trustworthy privacy practices will give your company the tools it needs to build brand equity and customer loyalty.
• Don’t gamble with privacy.
• Carefully navigate targeting methodologies to hold on to your current customers.
• Make your privacy statement both easy to read and easy to find.
• If a breach occurs, respond immediately.
• Be respectful when using social networks.
• Leverage your reputation.
By knowing and implementing the best practices for Internet privacy, smart businesses will have a better chance to differentiate themselves in a tough economy
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Posted by suelachapelle
January 5, 2009
The current economic environment has consumers tightening their purse
strings, carefully scrutinizing each dollar they spend. Scaling back on
expenditures, including investments, they’re not taking any chances with
the money they do have. There is little trust in the economy or the
future.
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Posted by suelachapelle
January 4, 2009
Microblogging site Twitter is the latest tech tool to enter the C-suite. Whether they are broadcasting quick company updates, sharing a personal side of their lives with employees, or networking with other executives, plenty of CEOs have begun to make tweets part of their daily routine. And it’s not just the Silicon Valley crowd—chief executives in marketing, publishing, and retail are also populating the site.
The best chief executives are nothing if not efficient, and what’s more efficient than 140-character memos?
Who should you be following >
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Posted by suelachapelle
January 4, 2009
A new study indicates that the brain selects brands from people’s memory according to a number of predictable unconscious rules.
Firstly, the brain selects the brand it has learned is best able to satisfy our biological and cultural goals. We unconsciously select the brand that is the most uniquely rewarding, based on its associations with our goals and the brain’s reward centers.
Secondly, the brain selects the brand that has shown most frequently in the past that it is able to fulfill these needs. Coherent brands that repeat their promise are more likely to be chosen.
Thirdly, the brain selects the brand it has interacted with most intensely in the past. Brand participation creates numerous new connections in our brain, facilitating that brand’s retrieval.
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Posted by suelachapelle
December 31, 2008
You have probably heard something about the new micro blogging platform, Twitter, and how Twitter has taken the online marketing world by storm. The phenomenon has even spawned a new lingo, with your new tweeps (followers) tweeting (making posts) you and discussing the state of the Twitterverse.
While Twitter is pretty easy to use, there’s an overwhelming amount of Twitter tools, plug-ins and applications being developed to support it. How can you determine which ones will best support you in your use of Twitter?
Check them out >
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Posted by suelachapelle
