December 1, 2008
If you’re a senior level business professional who is in career transition or anticipating a career transition – the following invitation to the December 3rd Cincinnati ExecuNet networking meeting may be of interest:
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Posted by suelachapelle
December 1, 2008
It’s no fun shopping alone. That’s the theory behind social shopping, a
trend that combines social networking with e-commerce. It’s a trend
that’s coming into its own as increasing numbers of online shoppers turn
to the sites for fun, companionship, and camaraderie with other
shoppers.
Read full article >
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Posted by suelachapelle
December 1, 2008
Marketers often ignore a critical measurement — customer attitudes and
emotions — when examining customer behavior.
This critical measurement can hold the key to insights that can drive the best kind of marketing – presenting the right message and offer to the right people at the right time.
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Posted by suelachapelle
December 1, 2008
Optimizing tactics is critical to successful online marketing. Check out how an eretailer tested the idea of including a new line of products on their homepage to see how it would affect *overall* conversion rates.
The two-part test showed surprising results: Conversions took a sizable jump for one segment while the other segment went south. Includes a pair of big lessons learned and creative samples.
View test results >
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Posted by suelachapelle
November 29, 2008
Measuring the impact of Twitter is both qualitative and quantitative. It needs to be thought of as a discussion with your company or brand — and not just a marketing channel. As many companies are learning, the conversation about your brand is going to happen with or without you.
Since Twitter allows its users to express themselves in what many refer to as the “twittersphere,” you are bound to find other Tweeters who are either enthralled or enraged with something that your organization is doing (or not doing).
If you aren’t convinced yet, just go to search.twitter.com and browse around. You might just find a wakeup call when you learn what folks are discussing.
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Join Twitter >
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Posted by suelachapelle
November 25, 2008
The Cincinnati USA Regional Chamber presents WE Celebrate, an awards event honoring women and women-owned businesses for their achievement, innovation, social responsibility and mentoring.
Women of the Year - Entrepreneur
- Suzanne LaChapelle, President, Suzanne LaChapelle Design
- Kym Nelson, President & CEO, The KLEW Co.
- Valerie Newell, Managing Director, RiverPoint Capital Management
- Christine Schoonover, Director of Business Development, Huff Realty
The third annual WE Celebrate awards will be held Thursday, Dec. 11, 2008, from 8-10 a.m. at the Hyatt Regency Hotel in Downtown Cincinnati.
For more information on the event or to view finalist in all categories >
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Posted by suelachapelle
November 25, 2008
A recent e-commerce survey showed that some 41 percent of online adults said they would switch to a competitor or abandon a transaction entirely if they experienced an online transaction problem. In addition, four in five online adults who experienced problems — or 84 percent — share their experiences with others both online and offline.
Read full study >
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Posted by suelachapelle
November 25, 2008
While marketing has become more measurable, the focus has been on
results, not costs. When costs are discussed, standards vary from
channel to channel, making comparisons impossible. In a struggling
economy, all costs must be included in your analysis for sound
decisions.
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Posted by suelachapelle
November 24, 2008
Twittertise allows you to advertise on Twitter and track the success of branded communications with your customers.
Using Twittertise you can schedule your communications on Twitter and using URL tracking technology measure the effectiveness of your traffic driving techniques on the platform.
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Posted by suelachapelle
November 19, 2008
5 Tactics to Defend Requests, Add Flexibility, Boost ROI for SEO
Planning a search marketing budget is a challenge. The elastic nature of cost-per-click pricing, plus continual changes in competition levels and the effectiveness of targeted keywords, can overwhelm your best spending expectations.
Don’t miss the five tactics for the budgeting process
Read now>
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Posted by suelachapelle
